REVIEW: Taylor Swift redefines “Reputation” with new album


On Friday, November 10,Taylor Swift released her highly anticipated sixth album, Reputation.  This 15 track record pleasantly surprised fans and critics with its edgy sound and raw lyrics. With the release of “Look What You Made Me Do,” people expected this album to be different from the ones in her past, and the rest of the tracks lived up to their optimistic expectations.

Swift showcases her strong songwriting abilities with each unique song on the album. With tracks such as  “This is Why We Can’t Have Nice Things” and “Look What You Made Me Do,” she displays her range of musical ability and shows her new pop style.  These songs, along with the rest of the album, show a side of Swift that she has never shown through her songwriting before.  People have been critical of this, but they like that she is truly being herself with her new music and not holding back.

In every track, Swift mentions her reputation, but she especially mentions it in the tracks “Look What You Made Me Do,”  “This is Why We Can’t Have Nice Things,” and “Delicate.”  She definitely throws shade at Kanye West and Kim Kardashian in these songs referring to their feud in 2016.  “New Year’s Day” is Swift’s slowest track on the album reminding critics of the ballads on her album Red. The only collaborated song on reputation is “End Game” which features Ed Sheeran and Future.

Along with the new album, Swift released two different magazine volumes that included pictures, handwritten lyrics, and her own poetry. Starting last October, Swift teamed up with AT&T on a program called “Taylor Swift NOW” which posts videos on Youtube of her song making progress.

As always, Swift has been reaching out to fans through social media since the announcement of Reputation and is planning to release an app called “The Swift Life,” which will make it easier for her to connect with fans. She has always been known for her interaction and involvement with her fans, and she has not let them down after her hiatus. Swift put together five “secret sessions” where she invited 100 fans to her houses to listen to the album before it was released. She has done this with some of her albums in the past as well.  These sessions, along with her interaction via social media, have maintained her reputation as being one of the most generous and involved celebrities when it comes to her fans.